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Senior Marketing Manager, Vascular Surgery - Merrimack, NH 1 in Merrimack, NH at Getinge

Date Posted: 4/14/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Merrimack, NH
  • Experience:
    Not Specified
  • Date Posted:
    4/14/2019

Job Description

Together we can make a difference

At Getinge we are dedicated and passionate about helping our customers save lives and ensure excellent care. We provide innovations for operating rooms, intensive-care units, sterilization departments and for life science companies and institutions. Our portfolio combines well-known product brands such as Maquet, Pulsion, Atrium, Lancer and Datascope – just to name a few.

A career at Getinge will provide career opportunities that both inspire and challenge. Here, you can make a difference every day.

Main purpose of the position:

Build a 360 approach to the customer to develop global communication initiatives for the vascular surgery portfolio as part of the ACT (Acute Care Therapies) business area – increasing lead generation based on Global Sales and Business Areas input.

Safeguard a cross-Getinge and coordinated efforts of marketing communication covering around the covered product categories, using all types of subject matter experts, communication experts and creative services – internal and external – to create fit for purpose communication collaterals

Create, maintain, execute and communicate – in close collaboration with applicable business areas, commercial operations and regional marketing communication setups – plans for marketing communications activities on both strategic, tactical and operational level.

Drive and coordinate marketing value communications based on defined brand identity guidelines, tools and platforms in alignment with the Business Area and in close collaboration with Regional Marketing Communication team in North America.

Ensure cascading of the global marketing communication messages for the respective area of responsibility (in US English) to and from the regional marketing communications

Monitor and control effectiveness and efficiency of marketing communications messages and continuously improve..

Main responsibilities:

  • Proactively support Global Sales teams with Marketing Communications activities to drive sales activities
  • Ownership of marketing communication launch plan for product launches and product life cycle activities working as a project based organization
  • Create content to drive value marketing communication based on the product value proposition
  • Discover highly valuable content in close collaboration with the regional Marketing Communications teams and subject matter experts, to derive marketing claims, messages and visualization
  • Within approved activities, and using external agencies to develop orchestrated and modular international content, including resourceful ordering of services (photography, graphic design, copywriting, channel use)
  • Develop, manage, optimize appropriate content for websites, landing pages and social media including contribution to the editorial plan
  • Define marketing impact measurements and actual outcome (including contingency planning and metrics)
  • Ensure localization consistency based on red-amber-green (RAG) indicators with the high degree on modularity
  • Define target group, communication objectives and detail target markets by working collaboratively with Global Sales and Business Area
  • Drive content maintenance of existing marketing communication elements according to relevance (Extranet, MediaHub, getinge.com)
  • Provide messaging and other inputs for internal and external events in collaboration with the business area – this include trade shows, (virtual) roadshows, as well as intranet posts in collaboration for corporate communications

 

Required Knowledge/Skills/Experience:

  • Strong stakeholder management experience at all organizational levels
  • Academic degree or equivalent within the area of business or marketing
  • Strong experience from working close to the market and proactively supporting Sales
  • Proven Marketing background in marketing communication
  • Knowledge and/or experience from the healthcare/life science industry in the Marketing Communications
  • Experience or knowledge of the hospital and clinical processes, or life science
  • Up-to-date, integrative marketing, advertising and communication knowledge (incl. digital) on an international scope
  • Creative and strong business driven mindset with a great ability to develop effective storytelling
  • Strong project management skills, ability to drive projects with high sense of urgency and effectiveness
  • A stylistic ability with a very good sense for look and feel and tonality
  • Excellent interpersonal and communication skills
  • Capable to manage a defined set of marketing communication agencies with based on brand handbooks & guidelines
  • Solid experience from working with various Office-programs and Content Management Systems
  • Excellent in English, both written and spoken

Getinge is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, disability, protected veteran status or any other characteristic protected by law.

 

#LI-DV1

#CBD#

We look forward to receiving your application. If you share our passion and believe that saving lives is the greatest job in the world, then we look forward to receiving your application. We hope you will join us on our journey to become the world’s most desired medtech company.

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