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Director Marketing Communications - Mahwah, NJ in Mahwah, NJ at Getinge

Date Posted: 6/6/2019

Job Snapshot

  • Employee Type:
  • Location:
    Mahwah, NJ
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Director, Marketing Communications - Mahwah, NJ

The Director, Marketing Communications is responsible for the development and execution of all marketing communication initiatives within the United States and Canada.  This includes, but is not limited to, internal and external facing communications, corporate branding initiatives, product specific collateral, public relations initiatives and sales materials and resources. 

The position collaborates and consults with key stakeholders within the BA, global content management and commercial operations.  Additionally, this individual is responsible for management of external agency partners that create and develop content on our behalf. 

The Director, Marketing Communications is the primary brand lead and steward within North America.  This individual is responsible for the development of all corporate-branding and product-related digital/web marketing, tradeshow activation, direct marketing, advertising and sales collateral. 

Departments, processes and agencies that this position manages include:

   - The creative team, which operates as an in-house content development agency

- Channel management, which acts as both a project management and account lead between the BA, global content management, commercial operations and the creative team

- Fulfillment house that delivers sales materials directly to the field

- Online portal, web-hosting that houses approved materials for field sales to utilize

- Overseas the approval process for all materials distributed both internally and externally

Job Functions:

  • Acts as primary corporate brand lead and steward within the North America region, ensuring that all materials are within brand guidelines, utilizing the appropriate imagery and tone.
  • Oversees all product-related content development, for internal and external distribution.  Stays current on Getinge product portfolio and its inherent advantages/disadvantages versus the competition.
  • Acts as the primary marketing thought leader within the organization, staying current on industry trends while ensuring that Getinge stays at the forefront in print, digital, events/congresses, CRM, SEO/SEM and public relations.
  • Owns the business planning process, ensuring accurate forecasting and spend versus budget.  Furthermore, guides the planning and support behind key innovation, ensuring innovative and integrated launch campaigns are created.
  • Works collaboratively with a diverse team to develop and manage cross-organizational and integrated marketing strategies.  Key stakeholders include global content management, BA, commercial operations, regulatory, corporate communications, legal and medical.
  • Provides direction and monitors progress of team members, driving alignment and collaboration throughout the organization.
  • Owns the approval process of both internal and external content, driving efficient, timely and appropriate review, editing and approval of materials.
  • Provides direction for projects with vendors and contractors for the development and production of promotional materials, digital and print advertising, website updates and management and sales and marketing support materials.

Required Skills and Abilities:

  • Must have exemplary written and presentation skills.
  • Ability to prioritize tasks in a fast-paced environment.
  • Proficiency with Microsoft Outlook, Word, Excel and Power Point.

Experience and Education Requirements:

  • Bachelor’s Degree in Marketing or related field.
  • Advanced degree preferred.
  • A minimum of 12 years of experience in Marketing Communications or an equivalent combination of education and work experience.
  • Ability to travel overnight up to 50%.

Getinge is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, disability, protected veteran status or any other characteristic protected by law.