Marketing Communications & Content Account Manager - Wayne, NJ in Wayne, NJ at Getinge

Date Posted: 10/10/2018

Job Snapshot

  • Employee Type:
  • Location:
    Wayne, NJ
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Title: Marketing Communications & Content Account Manager - Wayne, NJ

Position Overview:

Build a 360 approach to the customer via the development of global communication initiatives for the Acute Care Therapy product lines with a specific focus on Cardiopulmonary, Cardiac Assist and Cardiac Surgery.  Increase lead generation based on Global Sale’s and the Business Area’s input.

Drive marketing value communications based on defined brand identity guidelines, tools and platforms in alignment with the Business Area

Ensure that the global marketing communication messages are cascaded to their respective area of responsibility (in US English) to the regional marketing communications

Monitor and control effectiveness and efficiency of marketing communications messages and continuously improve upon their performance.

Job Details:

  • Proactively support Global Sales teams with Marketing Communications activities to drive sales activities
  • Ownership of marketing communication launch plan for product launches and product life cycle activities working as a project based organization
  • Create content to drive value marketing communication based on the product value proposition
  • Discover highly valuable content in close collaboration with the regional Marketing Communications teams and subject matter experts, to derive marketing claims, messages and visualization
  • Within approved activities, and using external agencies to develop orchestrated and modular international content, including resourceful ordering of services (photography, graphic design, copywriting, channel use)
  • Develop, manage, optimize appropriate content for websites, landing pages and social media including contribution to the editorial plan Define marketing impact measurements and actual outcome (including contingency planning and metrics)
  • Ensure localization consistency based on red-amber-green (RAG) indicators with the high degree on modularity
  • Define target group, communication objectives and detail target markets by working collaboratively with Global Sales and Business Area
  • Drive content maintenance of existing marketing communication elements according to relevance (Extranet, Prolifiq, MediaHub,, print fulfillment sites)
  • Provide messaging and other inputs for internal and external events in collaboration with the business area – this include trade shows, (virtual) roadshows, as well as intranet posts in collaboration for corporate communications
  • Budget responsibility for approved marketing activities
  • Manage agencies accordingly approved projects
  • The role requires international travel (20%)

Environmental/Safety/Physical Work Conditions:

  • Responsible for understanding and conforming with the Environmental Policy to ensure that significant environmental aspects that relate to actual or potential impacts with their work are executed to minimized the effects on the environment.
  • Responsible for bringing to the attention of management any potential improvements that could reduce our environmental impact or to report activities that could result in a negative impact to the environment.
  • Responsible for understanding and conforming with the Health and Safety Policy to ensure that the significant risks that relate to actual or potential hazards with their work are identified.

    Background Requirement

  • Bachelor’s Degree in marketing or business.
  • 5 or more years in the area of project management, marketing and/or sales with strong experience working close to the market and proactively supporting field sales or an equivalent combination of education and work experience.
  • Proven Marketing background
  • Knowledge and experience of the healthcare industry in the field of Marketing Communications
  • Experience or knowledge of hospital and clinical processes
  • Up-to-date, integrative marketing, advertising and communication knowledge (incl. digital) on an international scope
  • Creative and strong business driven mindset with a great ability to develop effective storytelling
  • Strong project management skills, ability to drive projects with high sense of urgency and effectiveness
  • A stylistic ability with a very good sense for look and feel and tonality
  • Excellent interpersonal and communication skills
  • Capable to manage a defined set of marketing communication agencies with based on brand handbooks & guidelines
  • Solid experience from working with various Office-programs and Content Management Systems
  • Excellent in English, both written and spoken

    GETINGE Company the position is with:

    MAQUET Medical Systems USA

    MAQUET is an equal opportunity employer M/F/Veteran/Disability

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.